Social Marketing: Resources

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  • SMART Social Marketing
    2008 . Strategic Management and Available Resources and Technology (SMART About Water)
    - National Environmental Services Center (NESC)

    SMART Social Marketing PowerPoint This PowerPoint presentation explains why social marketing is becoming increasingly useful in getting people to change their behaviors and attitudes about water issues. The presentation defines social marketing, details how to target specific audiences and explains how to present messages that will make a difference.
    Download: nesc.wvu.edu/smart/training/seminar_ppt/mod5_community.ppt
    -- [ppt file 848 KB]
  • Training Curriculum—Module 1
    2008 . SMART About Water - NESC
    This training module identifies the purpose and importance of applying social marketing concepts to source water protection practices.
    Download: nesc.wvu.edu/smart/training/curriculum/section4.pdf -- [pdf file 156 KB]
  • Getting Your Feet Wet with Social Marketing
  • Getting Your Feet Wet with Social Marketing:
    A Social Marketing guide for Watershed Programs

    2006 . By Jack Wilbur, Utah Department of Agriculture & Food
    By successfully implementing awareness and social marketing campaigns in your watershed, municipality or county, individuals and groups will take on and sustain actions that will save water, improve the condition of the watershed and reduce pollution. This 130-page booklet from the Utah Department of Agriculture and Food walks the reader the process of implementing social marketing campaigns.
    Download: ag.utah.gov/conservation/GettingYourFeetWet1.pdf -- [pdf file 7.2 MB]

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Drinking Water National and State Organizations and Programs // nesc.wvu.edu/links/DW_nat.cfm
This list of links from organizations and companies offers information about social marketing, success stories, position papers, and other social marketing resources.

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